Croda SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 867
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SWOT Analysis of Croda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Croda

Parent Company

Croda International Plc.

Category

Chemical

Sector

Industrial Products

Tagline/ Slogan

Innovation you can build on

USP

Creating specialty chemicals from renewable sources

STP

Segment

Global customers requiring specialty chemicals

Target Group

Individual consumers, Manufacturing companies etc.

Positioning

An innovation-driven company to enhance the quality of everyday products to make people’s lives easier

SWOT Analysis

Strengths

1. A truly global company, with manufacturing and sales office in all major continents
2. Environment friendly production approach
3. Strong growth seen across various segments in past few years
4. Emerging market’s sales as a percentage of group’s sales is increasing year on year
5. Proportion of energy coming from non-fossil fuel sources is also increasing year on year
6. CSR initiatives include community education program, to provide support and funding to raise profile of STEM (Science, Technology, Engineering, Math)
7. Have won multiple awards like Environment Excellence Awards, 2014 Britain’s most admired companies, and many more

Weaknesses

1.Limited growth potential in their biggest market, Europe.
2.Strong pound hits profit as Croda reports in Sterling even though UK makes only small part of its revenues

Opportunities

1.Diversify product range
2.Due to increasing population and an ageing population too, will increase the personal care market
3.Increasing wealth in emerging markets, opens up new prospects for the company

Threats

1.Stiff competitions from other bigger players
2.Interruption in supply of key raw materials will have a major negative impact on manufacturing 
3.A lengthy system failure will impact operations, as there is too much reliance on IT infrastructure

Competition

Competitors

1. BASF
2.Henkel
3.PTT Global



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