Posted in Industrial Products and Chemicals, Total Reads: 1433
SWOT Analysis of Sealed Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sealed Air Corporation
Our Products protect your Products; Re-Imagine
Changed the way we pack and ship parcels
Food care, Product care and Hygiene Care
Companies requiring packaging materials
Making the world a safer and cleaner place
1. Presence in over 200 locations 2. Strong brands like Cryovac, Bubble Wrap cushioning and and Diversey cleaning & hygiene 3. Serves a variety of companies 4. Market leader in highly sophisticated packaging products
5. Revolutionized the packaging industry by reducing cost, using less material and reducing loss from damages
6. Close to 25,000+ employees in the organization
7. Acquisition of smaller brands have strengthened its position as a leader
1. Margins are limited due to competition from other players & local companies 2. Strong competitors making product differentiation difficult
1. Increasing E-commerce will increase the demand for packaging 2. High growth possibility in the emerging markets
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