Acro Paints (Wall Paints) SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2069
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SWOT Analysis of Acro Paints (Wall Paints) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acro Paints (Wall Paints)

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

USP

Extensive variety of Interior and Exterior Paints

STP

Segment

Urban and semi-urban Population

Target Group

Residence, schools, malls, apartments,

Positioning

Complete solution for Interiors and Exteriors

SWOT Analysis

Strengths

1. Company has wide range of products to suit varied demand of customers.
2. Acrylic raisins with highly opaque pigments, fungicides, stabilizing chemicals to provide with odorless and hygienic durablecoating
3. The range varies from economical products to high end ones.
4. The quality meets international standards.

5. Excellent in house R&D facility provides with best quality products at affordable prizes.
6. Product Portfolio includes sub-brands like ACROGUARD, ACROSHIELD , ACROTEX , ACRO TEXTURE, ACROGOLD , ACROPRIME, ACROSILK, AQUALIN

Weaknesses

1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac
2. It doesn’t have some celebrities for its advertising campaigns

Opportunities

1. With greater brand awareness and proper positioning of product w.r.t excellent quality that it provides at affordable prizes its market share may increase significantly.
2. It can market aggressively by roping celebrities
3. By  innovating to penetrate fast growing rural markets

Threats

1. Smaller companies who provide similar products at lesser prices and are better accessible.
2. Renowned names in paint industry owing to the kind of market presence and perceptions they have in minds of potential customers.

Competition

Competitors

1. Asian Paints
2. Berger Paints
3.Nerolac Paints Ltd.

4.Shalimar Paints



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