Acro Paints (Construction) SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2408
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SWOT Analysis of Acro Paints (Construction) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acro Paints (Construction)

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

USP

Combination of excellent quality and extensive variety.

STP

Segment

Mass market products

Target Group

Construction sites of apartments, malls, schools, hotels, hospitals etc.

Positioning

Complete solution from waterproof coating to metallic floor hardening

SWOT Analysis

Strengths

1. Provides a large portfolio of chemicals used in construction.
2. Excellent waterproofing solutions of different varieties applicable for different situations.
3. Polymer based waterproof coating after hardening provide excellent bonding thus are used to fill cracks in concrete structures, easy to apply and are non-corrosive to steel and inflammable.
4. Acroflo LWP(solution) is an excellent waterproof compound for concrete and plaster, conforms to IS: 2645

5. Orenite is used for hard floors like in workshops, warehouses etc.

6.ACROPREG is a silicone resin based solvent containing masonry water repellant impregnation agent, when maintenance of natural colour of the substrate is required.

7. Company has very high quality chemicals which are pre-requisite for any construction work hence their demand is very high
8. Product range includes ACROCRETE, ACROCOTE, ACRO 1, ACROFLO LWP, ACRPOXY DP, ACROTILE, ACROPREG, ACRO WALLGUARD, SURCOT, WATERSEAL, ORENITE, ACROTILE G, ACRONITE SOF, ROCKSET, CEMFIX

Weaknesses

1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac

Opportunities

1. In-house R&D facility provides an excellent opportunity to improvise and innovate their products thereby gaining market share and cost leadership.

Threats

1. Local products with similar functions may be preferred as they might be cheaper and easily accessible.
2. There may be a chance of product cannibalization since few products have same functions.

Competition

Competitors

1. Berger Paints
2. Asian Paints



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