Acro Paints Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2306
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SWOT Analysis of Acro Paints Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acro Paints Ltd

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Rang de Zindagi

USP

A Complete Product Portfolio in Paint Industry

STP

Segment

Upper class urban population

Target Group

Affluent Hotels, Schools, Complex and Apartments, Hospitals and Malls

Positioning

High quality products with aim to serve high-end projects.

PRODUCT PORTFOLIO

Brands

1. Premium Cement Paints   2. Exterior Wall Paints

3. Interior Wall Paints           4. Textures & Specialized Coating

5. Construction Chemicals     6.  Spanezia

SWOT Analysis

Strengths

1. Satisfies international regulations of Quality Management System and is an ISO 9001:2008 certified company
2. Pioneered in Texture Wall finishes in India
3. Offer latest trends like Japanese and European finishes which are in tremendous demand all over the world
4. In house R&D unit has highly advanced testing facilities

5. It has a very wide product portfolio ranging from construction chemicals to latest decors like Spanezia which increases its customer base and helps it diversify in the market

6. It has one of the largest production facilities

7. Its website provides information about Décor tips and Vaastu which lot of people follow

8. It has quite renowned projects like Amby Valley- Pune, IBM-Chennai and Times of India-New Delhi to its credit

Weaknesses

1. Company doesn’t have enough market share as compared to big names in paint industry like Berger, Nerolac and Asian Paints
2. Comparatively lower brand awareness about few of its products

Opportunities

1. Although Company has a technical service division that caters to specific queries of customers it’s not developed and marketed properly
2. Company has more opportunities in semi-urban and rural markets as rural India’s infrastructure is developing.
3.It can create product differentiation by specially introducing high moisture absorbing paints which would perform well in places where it rains heavily

It can design its website in more attractive way

Threats

1.  Many small companies offering similar products at lesser prices
2. Big brands like Asian Paints and Berger are eating into the market share of the company
3. Lack of brand awareness in many parts of India may allow competitors to gain advantage

Competition

Competitors

1.Asian Paints
2.Berger Paints
3.Nerolac Paints

4. Shalimar Paints



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