Classic Paints SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1274
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SWOT Analysis of Classic Paints with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Classic Paints

Parent Company

CLASSIC PAINTS

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Variety was never this exciting

USP

Complete Value for money

STP

Segment

Lower & Middle class segment

Target Group

Home-owners, motels, budget hotels, dispensaries and small schools and hospitals.

Positioning

Paints for tough exteriors and soft interiors

SWOT Analysis

Strengths

1. It specializes in Eco-friendly water based paints.
2. It is an ISO 9001 and 14001 company hence conforms to international standards for its practices
3. Custom-made products to meet the needs of the customers
4. Wide variety of decorative and industrial paints

5. It’s in the process of implementing Environment Management Sys
6. Product range includes Choice XL Premium Exterior All Acrylic Paint,  Classic Choice Exterior All Acrylic Finish, Classic Super Acrylic Emulsion, Gift Super Acrylic Distemper, Gift Acrylic Wall Putty

Weaknesses

1. Less market share and visibility as compared to major paint brands

Opportunities

1. Large rural and semi-urban lower middle class segment provides them with tremendous opportunity as they need value for money products.
2.It needs to advertise more strategically towards its target customers as it would increase brand awareness.

Threats

1. Raw material scarcity and volatility in prices
2. Difficulty in diversifying as large capital investment is required and entry barrier is high with giant companies having covered wide range of products.
3.In Decorative Paint industry customer’s tastes change very rapidly with change in trends and fashion hence production planning and inventory problem

Competition

Competitors

1. Asian Paints
2. Berger Paints
3. Shalimar Paints Limited



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