Metcon Coatings & Chemicals SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 833
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SWOT Analysis of Metcon Coatings & Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metcon Coatings & Chemicals

Parent Company

Metcon Coatings & Chemicals India Private Limited

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Offering High Purity Products

USP

Protection solutions for steel and concrete structures

STP

Segment

Manufacturing, agricultural, automotive and construction equipment

Target Group

Industrial Equipment Industry

Positioning

Providers of industrial paints and chemicals to protect steel & concrete structures in industries.

SWOT Analysis

Strengths

1. It is an ISO 9001:2008 company.
2. Customer base is very strong and consists of big names in Industry
3. It is a very informative website stating minute details that a potential customer looks for.
4. They have products for applications in wide range of sectors from aeronautics to pharmaceuticals and fertilizers.

5. They have provisions for producing in batch for individual thus there is a scope for customization.

6. Continuous R&D to cater to changing environment, and production capacity of 1800 Metric Tonnes per Yr. and is going to scale up with additional facility.

Weaknesses

1.Customer base is strong but has fewer customers like in typical B2B deliverables hence vulnerable to changes in industry.
2. It has less screen space in advertising compared to giants.
3. May not have adequate resources both human and capital to expand rapidly.
4. They don’t have extensive distributor network to cater to retail customers.

5. Limited resources; as this industry requires large working capital.

Opportunities

1. It can explore the new market by entering into the decorative paint and finishes
2. Industrial paints life is generally not very long due to the regular wear and tear, if it can prolong its life in some way through R&D then they can capture huge market.

Threats

1. New entrants like established Indian brands or foreign players
2. Scarcity and inflation in prices of raw materials
3. Stringent Government rules and regulations and more emphasis on Environment preservation.

Competition

Competitors

1.Akzonobel
2.Berger Paints
3. Asian Paints



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