S.M Adhesives SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1686

SWOT Analysis of S.M Adhesives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

S.M Adhesives

Parent Company

S.M Adhesives


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Known for Time Tested Durability


Completely Environment Friendly Solution For Concrete, Metal and Wood



Manufacturing, agricultural, automotive and constructionequipment

Target Group

Industrial equipment industry


A complete solution for protecting industrial equipment

SWOT Analysis


1. It’s an ISO certified manufacturer and exporter.
2. Products are known for its Corrosion resistance, Long shelf life,

Accurate composition and effectiveness in all the atmospheres.
3. The waterproofing system uses Nanotechnology and Multi-ceramic technology.
4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product.

5. A very well designed and informative website that gives a complete picture in the mind of potential customer.

6. There is wide variety of products like Water Proofing Systems, Water Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint


1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms.
2.Its size is small to satisfy the needs of big projects.


1. It has brilliant with Indian infrastructure getting revamped
2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present product line with more efficiency and effectiveness


1.Local manufacturers in unorganized sectors.
2. Technology changes result in old products being obsolete



1. Auto-coat Engineering (India) P. Ltd
2.Metcon Coatings & Chemicals India Private Limited
3. Berger Paints


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: