Noble Paints SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1198
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SWOT Analysis of Noble Paints with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Noble Paints

Parent Company

Noble Paints Pvt Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

It’s not about Fire Protection..it’s about Protection of Life

USP

To serve the Nation, its People and Innovate

STP

Segment

Industrial and home-owners with industrial being more important.

Target Group

Defense Forces, Chemical, manufacturing and nuclear power Plants, domestic use, hotels and engineering companies

Positioning

A company whose priorities are not to generate mere profits but to serve the nation in every way it can.

SWOT Analysis

Strengths

1. Noble Paints has received three Warrants of Appointment by Presidents of India for service to the Nation.
2. They have developed numerous specialized coatings for Nation’s Nuclear Power Stations
3. Nation’s first fire-retardant coating was developed by Noble for Navy Forces and Commercial purposes; India’s first Intumescent coating “FirePruffle” was developed.
4. Being and old and reputed brand it carries with itself trust and goodwill.

5. Very Strong customer base which includes big names like Railways, Bhabha Atomic research Centre, Nuclear Power Plants, HAL, Taj Hotels, and L&T etc.

6. It brings valuable Foreign exchange to the nation

7. Innovation and product development has been theirforte.

Weaknesses

1. Other than Fire-retardant other segments are not marketed properly unlike its competitors.
2. Their brand and market awareness is not very high amongst retail customers.

Opportunities

1. Fire-retardant coatings is their POD and sets them apart from other companies in Paint Industry
2. They have more opportunities if their products are marketed to the right segments
3. Eco-friendly product have tremendous scope

4. It has wide scope of exporting its Fire-retardant products to nearby emerging economies.

Threats

1.  There maybe national and international players entering the market of fire-retardant coatings

2. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis

3. Volatility in price of raw materials.

Competition

Competitors

1. Asian Paints
2. Akzonobel
3.Acro Paints Limited



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