Kansai Nerolac Paints SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 6657
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SWOT Analysis of Kansai Nerolac Paints with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kansai Nerolac Paints

Parent Company

Kansai Paint Company Limited

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Low VOC and Lead free healthy home paints ; Painting a greener tomorrow; Kuch change kare chalo paint kare;

USP

One stop solution for most eco-friendly and innovative Decorative paints and Industrial coatings

STP

Segment

Middle and Upper class home-owners; automotive industry; General purpose

Target Group

Automobile brands (2 & 4-wheelers segment), Home-owners, Engineering Industries;

Positioning

Low VOC and Lead free healthy home paints  and market leaders in Industrial Coatings

SWOT Analysis

Strengths

1. One of the largest coating company in India and market leader in automotive and powder coating.
2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..

5. It has robust supply chain network.

6. Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors

Weaknesses

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Opportunities

1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage.
2. Building perception as eco-friendly and greener brand.
3. Capitalizing on Growth potential in rural India and Infrastructure development.

4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes into the picture.

Threats

1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
2.Raw material scarcity and volatility in prices.
3. Competition from national and international brands as they target India owing to its large market.

Competition

Competitors

1. Asian Paints
2.Akzonobel
3. Berger Paints

4. Shalimar Paints



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