Shades Paints and Allied Industry SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1176
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SWOT Analysis of Shades Paints and Allied Industry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shades Paints and Allied Industry

Parent Company

Shades Paints and Allied Industry

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Textured Wall Finish

USP

We offer best products which are stringently quality tested at all stages of product development.

STP

Segment

Decorative and Industrial Segments

Target Group

Infrastructure companies, home-owners, offices and institutions

Positioning

Expert manufacturer and service provider of a wide range of Construction Chemicals and Water Proofing Compound

SWOT Analysis

Strengths

1. Established in 1999, it is a comparatively young company with large product line and good R & D team.
2. It has large production capacity
3. At this stage it’s a proprietorship firm which is good as it is small and decision making process would be faster.
4. Their entire focus to provide as much customization as possible

5. They offer products at most reasonable prices.

6.They are ISO 9001:2008 company hence quality standards can be assured.

Weaknesses

1. Comparatively smaller firm means scarcity of resources both human and capital.
2. Company has limited market presence as compared to big names in paint industry.
3. Lower brand awareness about its products as compared to big names

Opportunities

1. It has tremendous scope in gaining market share in rural India with its reasonable pricing approach.
2. Continuous R&D provides scope of reduction of VOC and HAP; develop more eco-friendly products which have high potential growth.
3. With increase in brand awareness and better marketing strategy company will do well in growing economy like India.

Threats

1. Difficulty in diversifying as large capital investment is required and entry barrier is high with giant companies having covered wide range of products.
2.In Decorative Paint industry customer’s tastes change very rapidly with change in trends and fashion hence production planning and inventory problem
3. Raw material scarcity and volatility in prices.

4. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.

Competition

Competitors

1. Berger Paints
2. Asian Paints
3.Acro Paints



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