Diamond Vogel Paints SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1872
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SWOT Analysis of Diamond Vogel Paints with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diamond Vogel Paints

Parent Company

Diamond Vogel Paints

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

The Miracle of Paint

USP

Small enough to know you. Large enough to serve the world

STP

Segment

Decorative, architectural and industrial segments.

Target Group

Home-Owners, construction companies and architectures, automotive and heavy machinery industries, painting contractors.

Positioning

Delivering quality coating solutions distinctively.

SWOT Analysis

Strengths

1. Diamond Vogel have 7 manufacturing facility and over 80 service outlets; its best example of vertical integration wherein they are manufacturers as well as retailers.
2. Specialize in Architectural Finishes, Heavy Duty Protective Coatings, Home Decorating Products and Industrial and Original Equipment Manufacturer Finishes.
3. Invite painting contractors to be members of their club which would help them develop their business at the same time company gains from the products they buy from company, thus creating a Win-Win situation.

4. Virtual painting software which can be used to visualize how a particular color would look when painted in room.

5. Diverse technologies, spirit to innovate and strong R&D are pillars of success.

6. It is an ISO 9001:2000 certified company.

7. Company has excellent delivery system and promises to deliver any product to any region of US.

Weaknesses

1.It has limited business in the emerging economies of the world like Latin America and South-East Asia; needs to expand
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem

Opportunities

1. It should enter and develop business in developing economies
2.. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent.
3. Acquisitions and partnerships with firms in other developing nations can pave pathway for them to enter there.

Threats

1.Global economy is sluggish especially US is still vulnerable to another recession.
2.It faces tough competition from other American and international brands
3.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.

4. Volatility in raw material prices.

Competition

Competitors

1. Valspar
2.Akzonobel
3.PPG Inc.



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