Air Liquide SWOT Analysis
Air Liquide is one of the leading brands in the industrial products and chemicals sector. Air Liquide SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Liquide:
Quick Glance:
Air Liquide Strengths
- One of the world’s largest suppliers of industrial & medical gases, liquid &specialty chemicals and biological products.
- Diversified business in terms of geography, product mix and customers – operating through more than 100 subsidiaries in 80 countries across Europe, the Americas, the Asia-Pacific region and Africa.
- Strong R&D capability with workforce strength of 45,000 employees, looking to develop and acquire sustainable skills and technologies.
- Market leader in outsourced refinery hydrogen with a global market share of over one third.
- Expanding operating margin due to strong market position which also helps in deriving substantial advantages of scale in terms of production, finance, logistics and marketing.
Above are the strengths in the SWOT Analysis of Air Liquide. The strengths of Air Liquide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Liquide Weaknesses
- Increasing production costs due to a rise in energy costs as a result of increasing global demand and limited production capacity
- Declining market share due to stiff competition in the sector
These were the weaknesses in the Air Liquide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air Liquide Opportunities
- Solar power is increasingly becoming a highly sustainable and desperate solution as a renewable and alternate energy source. Air Liquide has signed several contracts with photovoltaic cell manufacturers to harness solar energy.
- ALMA – a strategic program to directly improve performance, such as delivery & transformation projects, which continues to provide solid results against exceptional environments.
- Presence in the healthcare market and rising demands, along with a potential of growth in the COPD market.
- A high market potential in supplying solutions for treatment of Sleep Apnea.
- Tremendous opportunities in the developing and emerging economies like China and India, where the group’s 12-month portfolio of opportunities reached a record 4.2 billion euros.
Above we covered the opportunities in Air Liquide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Liquide Threats
- Vulnerability to the Global Economic Slowdown (recession)
- Rapid changes in technology and increasing demand for innovation.
- Increasing competition from foreign players.
- Anti-trust regulations developed as a result of M&A could deprive the group of effective and rapid growth.
- Political instability of the various regions into which the group has expanded could affect overall profitability and operations.
The threats in the SWOT Analysis of Air Liquide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Liquide SWOT analysis.
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About Air Liquide
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Liquide Overview | |
|---|---|
| Parent Company |
Air Liquide |
| Category |
Specialized chemicals |
| Sector | |
| Tagline/ Slogan |
The Leader In Gases For Industry, Health And The Environment |
| USP |
Offers innovative solutions based on continuously enhanced technologies, producer of air gases including hydrogen. |
| Air Liquide STP | |
| Segmentation |
Industrial products’ manufacturers who demand high quality with an increase in productivity & performance |
| Target Market |
Diverse industries – automotive, manufacturing, food& beverages, pharmaceuticals, materials, energy, technology, research and healthcare. |
| Positioning |
The Leader In Gases For Industry, Health And The Environment |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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