LG Chem SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

LG Chem is one of the leading brands in the industrial products and chemicals sector. LG Chem SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LG Chem:

LG Chem Strengths

  1. Steady revenue growth with increasing annual revenue
  2. Battery business with an expected growth to 16 trillion KRW(Korean Won).
  3. First mover’s advantage for the group for entry into the production of lithium-ion batteries.
  4. Tremendous R&D capabilities, which also receives investments up to 16 million KRW.

Above are the strengths in the SWOT Analysis of LG Chem. The strengths of LG Chem looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

LG Chem Weaknesses

  1. Stagnant market share in the sector as better technology & demand drive consumers to turn to competitive players in the market
  2. Over dependence on Petrochemicals which accounts for more than 70 % of the Global revenue for the group

These were the weaknesses in the LG Chem SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

LG Chem Opportunities

  1. Entry into the LCD glass sub-slate business which is an upcoming technology, investments of up to 700 billion KRW.
  2. Overseas expansions in US, UK and the Middle East have created a wider customer base, attracting increased profits & revenues.
  3. Global battery market expected to grow to 50 trillion KRW by 2020, as LG Chem aims to capture market share of the global electric-car battery market.

Above we covered the opportunities in LG Chem SWOT Analysis. The opportunities for any brand can include prospects of future growth.

LG Chem Threats

  1. Uncertain global economic trends as rumors of another Global Recession loom over the world, which may result in lesser purchase of technology and increased losses to the business.
  2. Stringent laws & regulations regarding Petrochemicals and their trade with increasing competition can result in lesser profits and more unfair trade.
  3. Development of electric vehicles such as GM’s Volt, have to increase steadily, otherwise a major chunk of LG Chem’s revenue from the sale of electric batteries will be adversely affected.

The threats in the SWOT Analysis of LG Chem are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the LG Chem SWOT analysis.

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About LG Chem

The table below gives the brand overview along with its target market, segmentation, positioning & USP

LG Chem Overview
Parent Company

LG Corporation

Category

Chemicals & polymers, industrial materials, IT & electronic materials

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Our world best technology helps your business succeed

USP

From quality petrochemicals to advanced IT and electronic materials, we have innovative solutions you won’t find anywhere else.

LG Chem STP
Segmentation

Businesses looking for growth, performance and innovative solutions.

Target Market

Businesses in the field of petrochemicals, IT and electronics.

Positioning

Solution Partner for businesses to help them succeed in the global marketplace.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to LG Chem. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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