LG Chem SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1757
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SWOT Analysis of LG Chem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Chem

Parent Company

LG Corporation

Category

Chemicals & polymers, industrial materials, IT & electronic materials

Sector

Industrial Products

Tagline/ Slogan

Our world best technology helps your business succeed

USP

From quality petrochemicals to advanced IT and electronic materials, we have innovative solutions you won’t find anywhere else.

STP

Segment

Businesses looking for growth, performance and innovative solutions.

Target Group

Businesses in the field of petrochemicals, IT and electronics.

Positioning

Solution Partner for businesses to help them succeed in the global marketplace.

SWOT Analysis

Strengths

1. Steady revenue growth with increasing annual revenue
2. Battery business with an expected growth to 16 trillion KRW(Korean Won).
3. First mover’s advantage for the group for entry into the production of lithium-ion batteries.
4. Tremendous R&D capabilities, which also receives investments up to 16 million KRW.

Weaknesses

1. Stagnant market share in the sector as better technology & demand drive consumers to turn to competitive players in the market
2. Over dependence on Petrochemicals which accounts for more than 70 % of the Global revenue for the group

Opportunities

1. Entry into the LCD glass sub-slate business which is an upcoming technology, investments of up to 700 billion KRW.
2. Overseas expansions in US, UK and the Middle East have created a wider customer base, attracting increased profits & revenues.
3. Global battery market expected to grow to 50 trillion KRW by 2020, as LG Chem aims to capture market share of the global electric-car battery market.

Threats

1. Uncertain global economic trends as rumors of another Global Recession loom over the world, which may result in lesser purchase of technology and increased losses to the business.
2. Stringent laws & regulations regarding Petrochemicals and their trade with increasing competition can result in lesser profits and more unfair trade.
3.Development of electric vehicles such as GM’s Volt, have to increase steadily, otherwise a major chunk of LG Chem’s revenue from the sale of electric batteries will be adversely affected.

Competition

Competitors

1.Samsung SDI Co.
2.Sony Corp.
3.Tianjin Lishen Battery Co



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