Syngenta is one of the leading brands in the industrial products and chemicals sector. Syngenta SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Syngenta:
Quick Glance:
Above are the strengths in the SWOT Analysis of Syngenta. The strengths of Syngenta looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Syngenta SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Syngenta SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Syngenta are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Syngenta SWOT analysis.
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About Syngenta
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Syngenta Overview | |
---|---|
Parent Company |
Syngenta AG –Merger of Novartis’ agri-business and Zeneca Agrochemicals (Astra Zeneca’s agri-business division) |
Category |
Agro – chemicals |
Sector | |
Tagline/ Slogan |
Bringing plant potential to life |
USP |
World leader in agribusiness with a focus on meeting future demands, creating sustainable solutions to enable agricultural systems to be conserved and developed. |
Syngenta STP | |
Segmentation |
Customers/businesses primarily focused on agriculture that demands healthy & premium crops, along with minimal use of resources. |
Target Market |
Growers/farmers dealing with commercial & ornamental crops. |
Positioning |
Syngenta is an agribusiness company involved in the development, manufacture, and marketing of products that are designed to enhance crop yields and food quality. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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