Praxair SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1813
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SWOT Analysis of Praxair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Praxair

Parent Company

Praxair Inc.

Category

Specialized chemicals/gases

Sector

Industrial Products

Tagline/ Slogan

Making our planet more productive

USP

Praxair is a global Fortune 300 company that supplies atmospheric, process and specialty gases, high-performance coatings, and related services and technologies.

STP

Segment

Businesses catering to manufacture of industrial products which require air and other gases as utilities.

Target Group

Industrial products manufacturers such as metals, healthcare, F&B, energy, aerospace , chemicals, electronics, etc.

Positioning

Praxair is focused on making our planet more productive by helping our customers become more profitable, efficient and environmentally friendly.

SWOT Analysis

Strengths

1. Diversified geographic presence in more than 50 countries with approx. 26,000 employees
2. Strong top-line performance increasing revenue growth
3. Wide business portfolio serving to vastly diverse industries and customers
4. Praxair received 2 awards from the Compressed Gas Association (CGA) for outstanding environmental performance. In addition, it received an Environmental Recognition Award for its “Go Green” program in the pollution prevention category.

Weaknesses

1. Increasing debts for the company have created a weak cash flow system, which is also affecting the company’s bottom-line
2. Lawsuits have been filed against some of the company’s manufacturing process, due to violation of certain critical environmental regulations

Opportunities

1.Construction of new plants, especially in emerging economies in the Asia-Pacific region, have increased the customer base of Praxair, thereby helping in earning better revenues.
2. New contracts with suppliers in the North American belt have aided the distribution network of Praxair.
3. Focus on Singapore operations, as an upcoming industrial center of the world, with facility set-ups & plant operation expansions.

4. Strategic business expansion initiatives with leading manufacturers of industrial gases, to curb down the increasing competition.

Threats

1. Environmental regulations have created modifications in the manufacturing processes, which is creating losses.
2. Foreign exchange risk, especially when the world is reeling under the pressure of another Global downturn.
3. Substitutes for renewable energy sources, such as Solar, wind and thermal energy, especially in North America , have come up to threaten the existence of Praxair’s products.

4. Frequent natural calamities such as Hurricane Katrina have added to the woes of the manufacturing plants, due to decrease.

Competition

Competitors

1. Air Liquide
2. Linde Group
3. Air Products and Chemicals Inc.



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