Braskem SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1446

SWOT Analysis of Braskem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Odebrecht; Petrobras




Industrial Products

Tagline/ Slogan

New ways to look at the world


Fifth largest petrochemical company in the world



Governments and industries looking for loyalty and quality assurance.

Target Group

Businesses and industries requiring petrochemicals as feedstock and fuel.


Global leader in petrochemicals

SWOT Analysis


1. Braskem operates more than 18 chemical plants with a production capacity of over 11 metric tons per year of chemical and petrochemical products.
2. Largest petrochemical company in the American continent by production capacity and one of the biggest in the world.
3. The green ethylene plant of Braskem is the one of the biggest industrial scale operation globally for production of ethylene.
4. Rapid adoption of new technology in the production and refining of petroleum and associated derivatives.

5. Largest producer of thermoplastic resins in the Americas and the eight largest in the world.


1. Environmental regulations restrict operations thereby increasing costs


1. Strategic acquisitions such as the full incorporation of Quattor and acquisition of Sunoco Chemicals has increased business operations and expanded the reach of the company to wider regions and markets.
2. The green ethylene plant is an important step by the company in becoming a global leader in sustainable chemicals.


1. Local currency weakening due to fixed exchange rates and pegging of currency with several international currencies.
2. Increase in foreign debt due to a currency slump leading to losses.
3. Decoupling of oil and gas prices, especially in the United States is causing a compression and reduction in global demand for the company’s products.



2. ExxonMobil Chemical Co.
3. YPF S.A.


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