Industries Qatar SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1890
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SWOT Analysis of Industries Qatar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Industries Qatar

Parent Company

Industries Qatar Group

Category

Steel, petrochemicals, agro-chemicals

Sector

Industrial Products

Tagline/ Slogan

Beyond Expectations

USP

Qatar’s largest , most successful and progressive companies

STP

Segment

Businesses looking for quality and reliability in terms of performance and sustainability

Target Group

Businesses in the manufacture of industrial products using steel, fuels, petrochemicals and fertilizers.

Positioning

Qatar’s largest , most successful and progressive companies

SWOT Analysis

Strengths

1. Employee strength of more than 3,000 people and offices all over the world.
2. Catering to diverse markets such as Australia, India and the United States of America.
3. Operations span from the metals industry to the petrochemicals industry.
4. Interests in production, sale and distribution of a wide range of petrochemical, fertilizer and steel products.

Weaknesses

1.Lack of strong distribution systems is a deterrent to accessing the Asian markets.
2. Very volatile industry with fluctuating prices and demand.

Opportunities

1. Commercial launch of Qafco 5, the group’s 1 million metric ton urea facility
2.Several collaborations with Indian and American petrochemical agencies to set-up plants in these regions.
3. Extensive trade agreements with South-East Asian regions for petrochemical products and technology.

Threats

1. Environmental regulations create losses, especially in the petrochemicals segment.
2. Increasing substitutes for the group’s products have cut short, the group’s cash inflows.
3.Increasing competition from petrochemical giants in other regions, with better technology and innovative products.

Competition

Competitors

1.Linde AG
2. Braskem
3. BASF SE



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