Lubrizol SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1540
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SWOT Analysis of Lubrizol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lubrizol

Parent Company

Berkshire Hathaway

Category

Specialty chemicals / Lubricant additives

Sector

Industrial Products

Tagline/ Slogan

A specialty chemical company

USP

Increased customer benefit focus

STP

Segment

Businesses looking to increase the quality and performance of their products with a focus on environment

Target Group

Businesses in the manufacture of specialized chemicals, lubricants petrochemicals.

Positioning

An essential ingredient in our customer’s success through…

Collaboration. Applied Science. Demonstrated value.

SWOT Analysis

Strengths

1. Operates manufacturing facilities in more than 17 countries spanning the American, Asian, Australian and European continents
2. Increased efficiency as a result of large-scale investments in R&D
3. The profitability has seen a tremendous growth due to expansions and renovations of manufacturing facilities
4. Wide customer base in the majority of countries that they operate in with more than 7000 employees
5. It has a base of approximately over more than 1,600 patents

Weaknesses

1. A lot of pending cases against violations committed by the company have reduced their reputation in the international market.
2. Liquidity position has considerably weakened due to weakening demand and global recession

Opportunities

1. Emerging economies like India and China can offer tremendous opportunities for the growth of the company’s business
2. Strategic acquisitions of Berkshire Hathaway Inc. have increased their market presence and cash inflows
3. Joint venture facilities in Tianjin and Lanzhou districts of China have established their stronghold in the Chinese economy

Threats

1. Environmental rules and regulations pose a threat to the manufacturing processes of the company
2.Raw material prices have been fluctuating in the recent past due to which the revenues are adversely affected
3.Government tariffs have also increased due to global economic downturn

Competition

Competitors

1. Monsanto Co
2. Bayer AG
3. Syngenta AG



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