Posted in Industrial Products and Chemicals, Total Reads: 2992
SWOT Analysis of Orica Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Deliver the Promise
One of Australia’s leading chemical manufacturer and supplier of mining industry
Businesses looking for endurance and sustainability, in the Australian and Pacific regions
Businesses catering to construction, F&B, pulp & paper, food & personal care and manufacture of industrial products
Orica has undergone an evolution to become one of the world’s leading mining service companies
1. Widespread distribution of assets across Australia, New Zealand, South America, Africa and Asia 2. Comprised of six businesses, each of which manufactures and distributes chemicals, to various industries ranging from mining & construction to F&B, dairy, pulp & paper and food & personal care 3. Strong manufacturing and supply chain capabilities with advancement in telemetry and sourcing 4. Focus on mining and research activities in unexplored territories such as Africa
5. Safety, Health and Environment (SH&E) program aims at creating a safe and healthy process of carrying out business, mining and manufacturing activities 6. Over 14000 employees serving the customers
s1. Global economic fluctuations and Govt policies restrict operations
1. Growth of inorganic and synthetic chemicals has created a huge demand for the company’s products, especially in the Latin American countries 2. Expansion of capacities in the Latin American and African regions has created new markets for the company 3.New technologies in the area of telemetry and China sourcing have increased the company’s distribution capabilities
1. Stringent environmental regulations put a big pressure on the company’s operations and force them to adopt alternatives 2. Competitive pressures from other players in the mining industries is a big threat to the company’s products and services
Browse marketing analysis of more brands and companies similar to Orica Chemicals. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.