Ashland SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1572

SWOT Analysis of Ashland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ashland Inc.


Specialty chemicals


Industrial Products

Tagline/ Slogan

With good chemistry, great things happen


Strong focus on R&D and vast industrial experience.



Customers looking for new and improved products with sustainable utilization of resources.

Target Group

Customers in the business of construction, commercial & industrial chemicals processing, F&B, energy, manufacturing, mining, paints & coatings, personal care, pharma, power generation and transportation.


Leading specialty chemical company

SWOT Analysis


1. Wide customer base in more than 16 different countries across the world
2. Strong supply chain and distribution network spanning all production facilities and research departments
3. Ashland consumer markets houses the famous engine oil brand Valvoline, which is one of the strongest motor oil brands in the world.
4. Products and services offered cater to diverse markets and industries
5. Has an employee base of approx 15,000


1. Labor strikes and upheavals have caused concern
2. The focus on specialty chemicals has increasingly concentrated the markets to be targeted for the company


1. Several strategic acquisitions such as OTENE (French Company), Degussa AG’s water treatment plant, Hercules Inc. and Drew Industrial have created stronger market share and better access to new technologies
2. Emerging economies like India and China are showing tremendous growth in the sale of Valvoline and associated products
3. Several environmental agencies have tied up with the company’s services for efficient protection of the environment


1.Very strong competition from foreign players has given way to emergence of new products and services which Ashland lacks.
2. The global economic downturn has resulted in major losses and declining customer demand.
3. Several environmental laws have forced the company to adopt alternate production strategies.



2.Brenntag AG
3.Momentive Specialty Chemicals Inc.


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