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SWOT Analysis of CF Industries Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
CF Industries Inc
CF Industries Holdings Inc.
Where chemistry grows
Second largest nitrogen fertilizer producer in the world.
Businesses and customers looking for sustainable, reliable and efficient products and services.
Farmers, wholesale distributors and resellers in the business of agriculture, lawn & garden and industrial fertilizers.
Nitrogen bellwether in Global fertilizer industry.
1. Caters to large markets all over the world in more than 12 different countries 2. Substantial profit growth over the years i.e. strong financial position 3. Increasing demand for the company’s products due to quality assurance and prices of products in the market 4. Diverse customer base for different fertilizer based products
5. Largest North-American Nitrogen fertilizer producer
6. Revenue growth has been phenomenal
1. Legal hassles with several environmental bodies caused concern 2. The company has hedged its natural gas requirements by nearly two-thirds, which may result in huge losses if the prices of natural gas remain weak.
1. Emerging economies are consistently growing with increasing demand for agricultural products and fertilizers. 2. Increasing food consumption with a growing population in countries like India and China are strong indicators for the increasing demand for nitrogen fertilizers. 3. Corn production is about to hit an all-time high in the United States, which demands nitrogen as a primary nutrient.
1. Strong competition from big players in the fertilizer market have resulted in weak demand for the company’s products. 2. The effect of government regulations on Agriculture and crop prices has adversely affected the demand and supply of fertilizers. 3. The emerging economies are purchasing very cautiously, due to which product demand has declined.
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