Eastman Chemical Company SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3301
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SWOT Analysis of Eastman Chemical Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eastman Chemical Company

Parent Company

Eastman Chemical Company

Category

Specialized chemicals

Sector

Industrial Products

Tagline/ Slogan

The results of insight

USP

Fortune 500 company with diverse markets in all 7 continents

STP

Segment

Customers and businesses looking to enhance their product features and quality across the world

Target Group

Customers in the manufacture of industrial products using specialized fibers and plastics

Positioning

The everyday ingredient partner for numerous industrial products.

SWOT Analysis

Strengths

1. Fortune 500 company with employee strength of more than 10,000 spread across diverse markets
2. Consistently increasing sales
3. It’s a Responsible Care Company, with voluntary efforts to increase health, industrial and environmental safety
4. Received the Presidential Green Chemistry Challenge Award for extensive developments in the field of green chemistry and technology
5. Has a strong portfolio of chemicals, fibers and plastics
6. 11 manufacturing facilities in  countries

Weaknesses

1. Center for Public Integrity has filed petitions for the ban of several plastic products

Opportunities

1. Acquisitions is an important step in terms of growth strategy for providing Eastman with stronger profits and larger markets in performance materials
2. Other strategic acquisitions such as Dynaloy’s material science division and Sterling Chemicals have put Eastman on top gear in terms of market connect and technological advancement
3. More penetration and tie-ups in the global emerging economies

Threats

1. Environmental regulatory bodies have banned several products of Eastman in a bid to reduce environmental degradations
2. Labor laws and public rescue bodies have added to the woes of the company’s production facilities
3. Substitutes and emergence of new alternatives for the products is reducing demand

Competition

Competitors

1. BASF SE
2. Celanese Corp.
3. Exxon Mobil



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