Givaudan SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 4471
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SWOT Analysis of Givaudan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Givaudan

Parent Company

Givaudan

Category

Fragrances & flavors

Sector

Industrial Products

Tagline/ Slogan

Engaging The Senses.

USP

Market leader in the flavor and fragrance industry

STP

Segment

Businesses & customers in the luxury segment looking for premium and high quality products

Target Group

Businesses and customers in the F&B, FMCG and perfume & fragrance production

Positioning

Global leader in the fragrance & flavor industry.

SWOT Analysis

Strengths

1. Holds a huge market share in the fragrance & flavor industry
2. Very strong financial performance and strong position
3. Strong R&D capabilities with constantly increasing investments
4. It has a wide presence in more than 45 countries with a workforce of around 9,000 employees
5. One of the biggest players in the industry across the world

Weaknesses

1.There have been several lawsuits and litigations filed against the company due to air pollution issues
2.There have been a few cases of explosions and spills at the company’s Seveso facility

Opportunities

1. Emerging economies like India and China are creating vast demand for perfumes and fragrances with a large population having disposable incomes
2. The economic downturn has subsided for the time being with foreign trade practices gaining momentum leading to more demand for premium products
3. Strategic acquisitions of Quest International and the flavors division of Nestle, FIS have granted the mantle of global leadership to Givaudan in the fine fragrances and consumer products industry

Threats

1. Consumers are becoming more aware and hence, their preferences are changing constantly due to which the company’s products are becoming a passing fad
2. There have been several market followers who have come up with counterfeits for the company’s products
3. Competition from other major players

Competition

Competitors

1.Symrise
2.Firmenich
3. International Flavors and Fragrances Inc



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