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SWOT Analysis of Givaudan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fragrances & flavors
Engaging The Senses.
Market leader in the flavor and fragrance industry
Businesses & customers in the luxury segment looking for premium and high quality products
Businesses and customers in the F&B, FMCG and perfume & fragrance production
Global leader in the fragrance & flavor industry.
1. Holds a huge market share in the fragrance & flavor industry 2. Very strong financial performance and strong position 3. Strong R&D capabilities with constantly increasing investments 4. It has a wide presence in more than 45 countries with a workforce of around 9,000 employees 5. One of the biggest players in the industry across the world
1.There have been several lawsuits and litigations filed against the company due to air pollution issues 2.There have been a few cases of explosions and spills at the company’s Seveso facility
1. Emerging economies like India and China are creating vast demand for perfumes and fragrances with a large population having disposable incomes 2. The economic downturn has subsided for the time being with foreign trade practices gaining momentum leading to more demand for premium products 3. Strategic acquisitions of Quest International and the flavors division of Nestle, FIS have granted the mantle of global leadership to Givaudan in the fine fragrances and consumer products industry
1. Consumers are becoming more aware and hence, their preferences are changing constantly due to which the company’s products are becoming a passing fad 2. There have been several market followers who have come up with counterfeits for the company’s products 3. Competition from other major players
1.Symrise 2.Firmenich 3. International Flavors and Fragrances Inc
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