Mitsui Chemicals Inc SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1339
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SWOT Analysis of Mitsui Chemicals Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui Chemicals Inc

Parent Company

Mitsui Group

Category

Petrochemicals, specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Chemistry, Innovation, Dreams

USP

One of the largest chemical conglomerates in Japan.

STP

Segment

Customers looking for high quality products and services

Target Group

Customers in the manufacture of plastics and other industrial products.

Positioning

Leading specialty chemicals manufacturer and supplier in Japan.

SWOT Analysis

Strengths

1. Diverse markets in more than 9 different countries across US, Europe, South-East Asia, Japan and China
2. More than 15,000 employees worldwide with total production capacity of 5 lakh metric tonnes
3. Massive distribution system across the countries in which it operates
4. Strong financial position and excellent brand awareness

Weaknesses

1. Strong competition means market share growth is limited
2. Limited automation in facilities at Singapore has created a decline in production efficiency

Opportunities

1. Vast opportunities in India, where a polypropylene plant has been initiated by the company at the Japanese Investment park in Neemrana
2. Joint Venture with Sinopec Corp. to produce special polymers and plastics to match the growing automotive and construction industry in Japan and the rest of South-East Asia
3. Accelerated investments in China with the set-up of 5 new Polymer facilities

4. Set-up of an expanded Solar Cell Encapsulant, SOLAR EVA, with a production capacity of 20,000 tonnes per year.

Threats

1.Strong competition from big players in the plastic industry.
2. Too much focus in the Asia – Pacific region has limited growth opportunities.
3. Environmental regulations have created a decline in production processes.

Competition

Competitors

1. DIC Corp.
2. Lanxess AG
3. Kaneka Corp.



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