Posted in Industrial Products and Chemicals, Total Reads: 1339
SWOT Analysis of Mitsui Chemicals Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mitsui Chemicals Inc
Petrochemicals, specialty chemicals
Chemistry, Innovation, Dreams
One of the largest chemical conglomerates in Japan.
Customers looking for high quality products and services
Customers in the manufacture of plastics and other industrial products.
Leading specialty chemicals manufacturer and supplier in Japan.
1. Diverse markets in more than 9 different countries across US, Europe, South-East Asia, Japan and China 2. More than 15,000 employees worldwide with total production capacity of 5 lakh metric tonnes 3. Massive distribution system across the countries in which it operates 4. Strong financial position and excellent brand awareness
1. Strong competition means market share growth is limited 2. Limited automation in facilities at Singapore has created a decline in production efficiency
1. Vast opportunities in India, where a polypropylene plant has been initiated by the company at the Japanese Investment park in Neemrana 2. Joint Venture with Sinopec Corp. to produce special polymers and plastics to match the growing automotive and construction industry in Japan and the rest of South-East Asia 3. Accelerated investments in China with the set-up of 5 new Polymer facilities
4. Set-up of an expanded Solar Cell Encapsulant, SOLAR EVA, with a production capacity of 20,000 tonnes per year.
1.Strong competition from big players in the plastic industry. 2. Too much focus in the Asia – Pacific region has limited growth opportunities. 3. Environmental regulations have created a decline in production processes.
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