Uralkali SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1055
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SWOT Analysis of Uralkali with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uralkali

Parent Company

Formed by the merger of OJSC(Open Joint Stock Company) Uralkali and OJSC Silvinit

Category

Alkali chemicals (potassium), specialized chemicals

Sector

Industrial Products

Tagline/ Slogan

Innovation through Nature

USP

World’s number 1 potash producer by output

STP

Segment

Customers looking for economical products with good quality

Target Group

Farmers and wholesalers dealing in the purchase of readymade fertilizers

Positioning

World’s number 1 potash producer by output

SWOT Analysis

Strengths

1. Vertically integrated company starting right from ore mining to the final supply of potassium and its compounds to the customers
2. More than 13,000 employees stationed at the main production unit at Berezniki, Russian Federation
3. Revenue and net profits steady and increasing
4. Plan to become one of the largest potash producers of the world
5. Uralkali’s sales geography covers more than 40 countries

Weaknesses

1.  Seasonal agricultural demand prohibits revenue inflows for the company over the financial year

Opportunities

1. Demand for fertilizers is growing due to high food production outputs
2.Merger with Silvinit have increased revenues and profits for Uralkali

3. Export sales in more than 40 countries across the world have greatly helped in creating diverse markets and customers for the company

Threats

1. Environmental bodies have put stringent bans on many of the company’s processes and networks
2. Fierce competition from fertilizer producing companies in other parts of the world
3. Very low rate of demand due to availability of substitutes and alternate nutrients

Competition

Competitors

1.BASF SE
2. Yara International
3. Potash of Saskatchewan



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