Uralkali SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1093

SWOT Analysis of Uralkali with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Formed by the merger of OJSC(Open Joint Stock Company) Uralkali and OJSC Silvinit


Alkali chemicals (potassium), specialized chemicals


Industrial Products

Tagline/ Slogan

Innovation through Nature


World’s number 1 potash producer by output



Customers looking for economical products with good quality

Target Group

Farmers and wholesalers dealing in the purchase of readymade fertilizers


World’s number 1 potash producer by output

SWOT Analysis


1. Vertically integrated company starting right from ore mining to the final supply of potassium and its compounds to the customers
2. More than 13,000 employees stationed at the main production unit at Berezniki, Russian Federation
3. Revenue and net profits steady and increasing
4. Plan to become one of the largest potash producers of the world
5. Uralkali’s sales geography covers more than 40 countries


1.  Seasonal agricultural demand prohibits revenue inflows for the company over the financial year


1. Demand for fertilizers is growing due to high food production outputs
2.Merger with Silvinit have increased revenues and profits for Uralkali

3. Export sales in more than 40 countries across the world have greatly helped in creating diverse markets and customers for the company


1. Environmental bodies have put stringent bans on many of the company’s processes and networks
2. Fierce competition from fertilizer producing companies in other parts of the world
3. Very low rate of demand due to availability of substitutes and alternate nutrients



2. Yara International
3. Potash of Saskatchewan


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