Kingboard Chemical Holdings SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1136
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SWOT Analysis of Kingboard Chemical Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingboard Chemical Holdings

Parent Company

Paul Cheung Kwok Wing’s royal family

Category

Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Kaiteki (Sustainability. Health. Comfort)

USP

Global Market leader in the production of laminates and largest PCB manufacturer in China.

STP

Segment

High – end customers looking for premium quality products and services.

Target Group

Customers catering to the manufacture of industrial products and electronic appliances.

Positioning

World’s number 1 producer of laminates.

SWOT Analysis

Strengths

1. Main operations in China and Thailand with more than 70 manufacturing facilities spanning these 2 regions.
2. Holds more than 4 million square meters of gross floor area at primary operating sites in Guangzhou, Shanghai and Kunshan.
3. Large R&D facilities in the Chinese sites with investments up to HK $2 million.

4. More than 50,000 employees form the strong workforce
5. Strong brand reputation in China and financial stability

Weaknesses

1. Overseas demand has declined due to rising foreign exchange prices and duties.
2. The Japan earthquake has severely damaged the Laminates and PCB business

Opportunities

1. Joint venture with China Blue Chemicals to set up a methanol plant in China, to satisfy the ever-growing demand for methanol.
2. PCB industry’s newest venture of the HDI has also come up as a boon for the company’s high-end chemicals division.
3. Shortage of supply of methanol will increase demand up to 50,000 tonnes and this supply gap will go on expanding.

4. Strategic acquisitions of Elec & Eltek have resulted in the expansion of market share and increased demand for the company’s products in the Hong Kong region.

Threats

1. Land and labor costs are increasing consistently which leads to increased capital inputs for setting up new facilities.
2. Raw material prices have increased beyond predictions and continue to harass the company’s process operations.

Competition

Competitors

1. Park Electrochemical Corp.
2. Rogers Corporation
3. SABIC Innovative Plastics US LLC



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