Rhodia SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1042
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SWOT Analysis of Rhodia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rhodia

Parent Company

Solvay Group

Category

Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Chemistry is our world, Responsibility is our way.

USP

Forms the third sector wing of the Solvay Group with operations in 11 business units.

STP

Segment

Businesses and customers in the premium category looking for improved productivity and sustainability of their products.

Target Group

Businesses and customer engaged in the manufacture of electronics, health, personal & home care products, consumer goods and other industrial products.

Positioning

World leader in the development and production of specialty chemicals.

SWOT Analysis

Strengths

1. Caters to geographically diverse and high-growth markets in the Asian, European, North and South American regions.
2. Operating margin expanded indicating strong financial performance.
3. Employee strength of more than 15,000 spread across 65 sites in all the above regions in which the company operates.
4. Annual sales revenue consistently growing
5. Strong brand presence in Europe

Weaknesses

1. Limited penetration globally as compared to other leading players
2. Due to high competition, the scope for market share growth is limited

Opportunities

1. Acquisition agreement by Solvay group has created better growth prospects in terms of customer reach and distribution strength.
2. Eco-friendly materials are in demand across the world and Rhodia’s efforts towards this domain are most certainly promising for its future.
3. Investments in emerging economies like India and China are also promising from a growth perspective.

Threats

1. Environmental regulations have become increasingly stringent which threaten the manufacturing model of the company’s processes.
2. Excess pressure from competition with innovative products and substitutes has threatened Rhodia in the international market.

Competition

Competitors

1. Ashland Inc.
2. Celanese Corporation
3. Evonik Degussa Corporation.


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