Tata Chemicals SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 4755
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SWOT Analysis of Tata Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Chemicals

Parent Company

Tata Group

Category

Consumer goods/ Agrochemicals/ Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

The Human Touch of Chemistry, Responsible Chemistry, The Company that Cares.

USP

Market leader in the branded and iodized salt segment in India. World’s second largest soda ash producer.

STP

Segment

Customers who demand trust, quality and assurance of improved life.

Target Group

Customers, farmers, wholesalers and industrial manufacturers.

Positioning

It is a global company whose businesses focus on LIFE: Living, Industry and Farm Essentials.

SWOT Analysis

Strengths

1. The company holds a monopoly in some key products, such as iodized salt and water purifier.
2. Strong R&D set up and patented products in both India (Tata Chemicals Innovation Center) and Africa.
3. The brand name of Tata signifies trust and customer loyalty.
4. Export sales in diverse regions of Europe, East Africa, South East Asia, and the Middle East
5. String brand equity and top brand recall in the industry
6. Has a strong workforce of around 5000 employees

Weaknesses

1. Operations limited to India and Africa, limited global penetration
2. The facilities in India near Mithapur, Gujarat have witnessed several renovations due to earthquakes, labor strikes, social upheavals, etc.

Opportunities

1. Low penetration of agricultural products in order to minimize transmission and distribution in the market
2. Implementation of Accelerated Power Development & Reforms Program (APDRP) to prevent losses occurring due to power theft, pilferages and improper billing
3. Africa is a big prospect for future growth and initial setups in The dark continent can bring revenue flows in the future, especially from the consumer goods segment.

4. Acquisitions of Brunner Mond of UK, General Chemical Industrial Products Inc. of USA and the ammonia-urea fertilizer complex in Gabon have resulted in increased capacities

5. Seed research and development is in full swing with the Joint venture between Tata Chemicals and Singapore’s Temasek Life Sciences Laboratory.

Threats

1. Contractors’ and labor strikes, especially in Eastern India at Haldia have resulted in shutdowns and major reshuffling of the management.
2. African communities focused on preventing the industrialization of their environment have launched small-scale uprisings on the construction of soda ash plants in Tanzania.
3. Anti—dumping and trade regulations are becoming increasingly stringent and prohibitory.

Competition

Competitors

1. GHCL
2. Aditya Birla Chemicals Ltd.
3. Caprolactam Chemicals Ltd.


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