United Phosphorus SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2375
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SWOT Analysis of United Phosphorus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Phosphorus

Parent Company

United Phosphorus Group – managed by the Shroff family

Category

Agro-chemicals/ Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Agriculture Is Our Culture

USP

Largest manufacturer of agrochemicals in India. It is also ranked amongst the top 5 post patent agrochemical companies of the world.

STP

Segment

Customers who demand top quality products with lifelong service and value.

Target Group

Farmers directly engaged in agricultural output of the target markets.

Positioning

A global generic crop protection, chemicals and seeds company.

SWOT Analysis

Strengths

1. Operates through 23 manufacturing sites across the world with world class technology and quality control facilities to aid in the production of red phosphorus.
2. Year-on-year growth of revenue
3. Customer base in more than 123 countries and operations in every continent speak volumes of the company’s strong network and market reach.
4. Strong applied R&D capabilities in every continent they operate in.
5. The Company offers a range of goods that includes insecticides, fungicides, fumigants, herbicides and rodenticides

Weaknesses

1. The company has been unable to pass on the benefits of costs to the end-users due to fluctuations in the raw material prices.
2. Seasonal agricultural demand is affecting revenue growth and cash flows

Opportunities

1. Emerging economies in South America and China are proving to be a great prospect for revenue growth and expansion.
2. Innovative technologies in agricultural sector are aiding the company’s R&D efforts as it brings out newer methods and scenarios of fertilizer products.
3. Seed development has received a big boost due to WTO and UN approvals across the world.

Threats

1. Genetically Modified (GM) crops are a threat to the fertilizer companies due to their adaptability and long shelf-life.
2. Environmental agencies keep scrutinizing the company’s manufacturing processes on a monthly basis.
3. Competitors are working equally close with customers to provide long lasting solutions.

Competition

Competitors

1. Dai Ichi Karkaria Ltd.
2. Ciba India Ltd.
3. Doctors Biotech India Ltd.


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