Aarti Industries Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2119

SWOT Analysis of Aarti Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarti Industries Ltd

Parent Company

Aarti Group


Specialty chemicals


Industrial Products

Tagline/ Slogan

The Right Chemistry for a Brighter Tomorrow.


One of the largest manufacturers of benzene based chemicalsand their derivatives in India.



Customers in Western India who look for trust and value in the products and services being offered to them.

Target Group

Customers in the business of manufacturing industrial products and commercial drugs.


Leading supplier to global manufacturers of Dyes, Pigments, Agrochemicals, Pharmaceuticals, Surfactants and Rubber chemicals.

SWOT Analysis


1. Vast experience in the chemicals and pharmaceuticals industry in India.
2. Export sales in more than 50 countries including South-East Asia, Middle East, Latin America, East Africa and China.
3. More than 125 products manufactured at 16 manufacturing plants located strategically in Gujarat and Maharashtra, with easy access to raw materials and utilities.
4. Highly sophisticated R&D division, with approvals from the Dept. of DSIR.

5. Has witnessed tremendous growth across all segments, which is justified by achieving a high net profit

6. Received the “Exporter of the Year” award


1. Stiff competition means limited market share growth
2. Allegations of local laborers going on long strikes to protest for their rights.


1. Joint venture with Sojitz Chemical Corporation has increased the customer base for specialty chemicals in Japan and other Asian economies.
2.Rural development schemes for farmers in the Vapi district have benefitted their families and resulted in their economic development.


1. Competition is very intense in this industry and innovative products and services are in demand.
2. Expansion of market is becoming increasingly important, otherwise company may lose its share of customers, both in India and abroad.



1. BASF India Ltd.
2. Gujarat Organics Ltd.
3.Elantas Beck India Ltd.


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