Gujarat Alkalies and Chemicals Ltd GACL SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2615
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SWOT Analysis of Gujarat Alkalies and Chemicals Ltd GACL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Alkalies and Chemicals Ltd GACL

Parent Company

GACL group, promoted by Govt. of India

Category

Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Promoting Green Technology.

USP

Single largest producer of Caustic Soda in India

STP

Segment

Customers who demand high-quality products and services in the region of Gujarat and adjoining areas.

Target Group

Customers in the business of manufacturing industrial products which require caustic soda as raw material.

Positioning

The flag bearer of the Chlor-Alkali industry in India.

SWOT Analysis

Strengths

1. Production capacity of 1087 TPD or 3,58,760 TPA, with decades of experience in the Caustic-Chlorine industry.
2. Export sales in regions of Europe, North America, Middle East, Australia, parts of South-East Asia and China.
3. Manufacturing complexes in Vadodara and Dahej are in close proximity to raw material sources and well-connected by  VSAT and lease lines.
4. Received many national awards such as “National Energy Conservation Award” by the Bureau of Energy Efficiency (BEE), Ministry of Power, Govt. of India and award for “Excellence in R&D” from the Dept. of Science & Technology, Govt. of India, to name a few.

Weaknesses

1. Caustic soda sales have been very volatile and has affected profits

2. There have been many allegations of labor strikes due to unchanged wage patterns

Opportunities

1. Large scale investments , thereby expanding market share.
2.Investments in South Gujarat with set-up of Hydrogen Peroxide facilities of capacities up to 14,000 TPA and bleaching powder manufacturing units with capacities of up to 15,000 TPA.

Threats

1. Labor laws and regulations are becoming increasingly anti-management.
2. Trade to international locations has hit an all-time low with prices reaching the ceiling.
3. The chlorine industry is in a decline stage due to alternate chemicals and cheap resources.

Competition

Competitors

1. GHCL
2.Tata Chemicals
3. Aditya Birla Chemicals(India) Ltd.



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