Hikal Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1325
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SWOT Analysis of Hikal Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hikal Ltd

Parent Company

Kalyani Group

Category

Agrochemicals / Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Just the right chemistry.

USP

Partner of choice for various pharma and agrochemicals companies in India.

STP

Segment

Customers looking for value and trust, in addition to efficient products and solutions.

Target Group

Customers in the manufacture of pharmaceuticals and agrochemicals

Positioning

Reliable partner to Pharmaceutical, Agrochemicals, Biotech and Specialty chemicals industries.

SWOT Analysis

Strengths

1. Concentrated in the industrial districts of Taloja and Mahad near Mumbai, Maharashtra.
2. Annual sales revenue from Pharma and from Agrochemicals shows strong market position
3. Strong R&D division with ability to scale-up operations from gram to kilo to ton in the Kilo labs and pilot plant in Taloja.
4. International presence in countries like Japan and USA.

5. Received many awards from globally recognized bodies like USFDA for word-class infrastructure and technology usage.

Weaknesses

1.Brand awareness is limited as compared to international and domestic leading players
2. Mainly domestic sale, with international sale fluctuating per year due to trade regulations

Opportunities

1.Japan is a fast-growing economy with vast technological expertise and tapping this market is extremely crucial for Hikal’s survival in the international sphere.
2. ASEAN countries like Singapore, Thailand and Indonesia can be future markets for agrochemicals and pharma.
3. More brand awareness would help in brand recall and more brand trust

Threats

1.Competitors are big players in the pharma sphere and market is very fragmented.
2. Very less expansion attempts make for a difficult future with share prices soaring above extraordinary.
3. Trade regulations and exchange rate mechanisms between countries is affecting export.

Competition

Competitors

1. Abbott India Ltd.
2. AstraZeneca Pharma India Ltd.
3. Sanofi India Ltd.


The table above concludes the Hikal Ltd SWOT analysis along with its marketing strategy and brand parameters.

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