Motomax SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2407
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SWOT Analysis of Motomax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motomax

Parent Company

Pidilite Industries Ltd.

Category

Auto-care chemicals

Sector

Industrial Products

Tagline/ Slogan

The Ultimate look for your Ride.

USP

International quality and tested brand.

STP

Segment

Customers looking to improve the performance of their products and achieve a sense of pride.

Target Group

Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc.

Positioning

Shine + Protection for CARS & BIKES

SWOT Analysis

Strengths

1. Strong international brand coupled with a strong Indian brand such as Pidilite.
2. Very strong market penetration in countries such as Australia, Latin America, East Africa and China.
3. Very strong cleansing and shining action and works well with all automobile types.
4. Variety in SKUs and packaging accounts for ease-of-use and application.

Weaknesses

1. Limited market share and penetration in India and Europe.
2. Brand not advertised as a Pidilite product, especially in India

Opportunities

1. Tremendous market potential due to growing automobile industry.
2. Mechanic gatherings and tie-ups with workshops, especially authorized automobile workshops can aid in brand sale and visibility.
3. Tie-ups with engine oil brands such as Servo, Castrol and Gulf Oil can boost sale through “freemium” pricing strategies.

Threats

1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products.
2. Resurgence of sale through advertising and consumer awareness is causing a big revolution in the commercial space.
3. Strong BTL promotions by other companies are depleting customer bases.

Competition

Competitors

1.Meguiar’s
2. 3M
3. Formula 1 High Performance.



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