Dr. Fixit SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3252
Advertisements

SWOT Analysis of Dr. Fixit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dr. Fixit

Parent Company

Pidilite Industries Ltd.

Category

Adhesives/Construction chemicals

Sector

Industrial Products

Tagline/ Slogan

Waterproofing solutions; For health construction

USP

Market leader in Construction Chemicals in India.

STP

Segment

Customers looking for easy-to-use and efficient products.

Target Group

Construction workers, plumbers, whitewashing agents, cement industry and households.

Positioning

Healthy Construction. Redefined.

SWOT Analysis

Strengths

1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success.
2. It is the market leader under the construction chemicals category in India.
3. Clients and associates in Middle East, Singapore and Thailand.
4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers.

5. Products are very efficient and user-friendly.

6. Market share is expanding in the international markets, with nearly half market share in Middle East.

Weaknesses

1.Brand awareness is less as compared to Fevicol, especially among construction industry players.
2. Limited of brand extensions and customizations is creating a barrier for increasing sales.

Opportunities

1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales.
2. Brand extensions to include other segments of industry can help in creating strong brand recall.

Threats

1. Legal issues with patents and rights have been running for some time against the brand.
2. Advertising has taken a backseat and Direct promotions are having stronger effect on consumers.

Competition

Competitors

1.Pagel R20-80
2.Uspro
3. Acrypol


The table above concludes the Dr. Fixit SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Dr. Fixit. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: