CSN-Cia Siderurgica SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 880
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SWOT Analysis of CSN-Cia Siderurgica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSN-Cia Siderurgica

Parent Company

CSN-Cia Siderurgica

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Value creation

USP

Intergrated steel production

STP

Segment

Steel, mining, cement, logistics and energy

Target Group

Auto, construction, packaging, home appliances, capital goods

Positioning

Fully integrated steel producer in Brazi

Largest crude steel producer in South America

One of the most productive steel makers in the world

SWOT Analysis

Strengths

1. One of the largest Integrated steel production system in Brazil and South America
2. Good management with over 19,000 employees
3. Brazil’s second largest iron ore producer
4. Self sufficient supplier of power

5. A global leader in the production of tin products

Weaknesses

1. Largely dependent on the Brazil market only
2. Cyclical mining means operational efficiency restricted
3. Dependence on trends in target industries

Opportunities

1. Acquisitions and mergers can increase market position
2. Expansion of mining assets
3. Seaborne shipping for global reach

Threats

1. Political interventions can affect performance
2. Fluctuating Economic conditions
3. Price volatility of raw materials & final products

Competition

Competitors

1. Arcelor brazil
2. Metallurgica Gerdau
3. COSIPA



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