Baoshan Iron & Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 971
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SWOT Analysis of Baoshan Iron & Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baoshan Iron & Steel

Parent Company

Baosteel

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Better Steel Better Environment Better Life

USP

Supply of high tech-high value added products

STP

Segment

Steel markets

Target Group

Industries of Automobile, household appliances, oil exploration, ship building, pressure vessel

Positioning

The most competitive steel enterprise in the world

SWOT Analysis

Strengths

1. Leader in steel supply having an employee base of over 100,000 employees
2. Most advanced technology steel operations in the world
3. Strong research and development
4. Has an annual output of approx 20 million tonnes per annum

Weaknesses

1. Limited global tie-ups and operations
2. Dependence on China’s exchange rate policy

Opportunities

1. Developing the product and process innovations
2. Mergers & Acquisitions to boost its position
3. Secure strategic iron ore resources

Threats

1. Fluctuation in raw material prices
2. Growth of domestic market
3. Changing Government policies and environmental regulations

Competition

Competitors

1. Nigbor Iron Steel
2. Posco
3. Arcelormittal

4. Tata Steel



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