JFE Holdings SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 982
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SWOT Analysis of JFE Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JFE Holdings

Parent Company

JFE Holdings, Inc.

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Maximizing Corporate Value

USP

High value added products & services

STP

Segment

Steel, Engineering, Shipbuilding, Microelectronics

Target Group

Automotive, construction, petroleum industry

Positioning

Contributing to society with world most innovative & leading technology

SWOT Analysis

Strengths

1. It is one of the top five steel producers and has a good Global reach
2. Innovative & advanced technology and strong research and development
3. Diversified product portfolio
4. Workforce is nearly 60,000 employees

5. Partnerships with major steel manufacturers makes it a leading industry player

Weaknesses

1. Increasing Raw material prices
2. Dependence on Government & environment regulation affects operational efficiency

Opportunities

1. Strategic alliances across the world
2. Leverage through debt
3. Backward integration

Threats

1. High competition in the industry globally
2. Natural calamities and disasters affects operations
3. Govt policies and regulations

Competition

Competitors

1. Arcelormittal
2. Nippon Steel
3. Baosteel

4. Tata Steel



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