Nippon Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1474
Advertisements

SWOT Analysis of Nippon Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Steel

Parent Company

Nippon Steel  Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

On the leading edge

USP

Supply of valuable & attractive products and ideas

STP

Segment

Steel, engineering & construction, chemicals

Target Group

Electronics, energy, construction, industrial machinery, automobile

Positioning

World leading steel maker

Developer and leader of world leading technology

SWOT Analysis

Strengths

1. Best product line up in industry
2. Robust financial growth
3. Highly advanced research and development and Technological competitiveness

4. Employee strength of nearly 60,000 people

5. One of the top 5 producers of steel in the world

6. Merger plans, overseas tie-ups and environmental regulations have enhanced its market position

Weaknesses

1. Dependence on Japanese markets and limited global penetration

2. Increasing Raw material prices affected operations

Opportunities

1. Increase capacity and operations
2. Mergers & Acquisitions in Asia
3. Global tie-ups and alliances to increase global operations

Threats

1. Production of less no. of automobiles
2. Rising costs of coking coal & iron ore
3. Natural disasters and  calamities

Competition

Competitors

1. JFE holding
2. POSCO
3. Baoshan Iron & Steel Co

4. Arcelor Mittal



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: