ArcelorMittal SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

ArcelorMittal is one of the leading brands in the industrial products and chemicals sector. ArcelorMittal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ArcelorMittal:

ArcelorMittal Strengths

  1. Expertise in acquisition & turnaround
  2. Security of supply of raw material
  3. Strong Research & Development team
  4. Worldwide reach to optimize service across the company
  5. High quality operations with economies of scale
  6. Downstream integration
  7. World's largest steel manufacturer with over 260,000 employees

Above are the strengths in the SWOT Analysis of ArcelorMittal. The strengths of ArcelorMittal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ArcelorMittal Weaknesses

  1. Dependence on subsidiary to meet obligations
  2. Cost of environmental hazard
  3. Issues of debt to equity ratio

These were the weaknesses in the ArcelorMittal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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ArcelorMittal Opportunities

  1. Continue investment in mining operations
  2. Acquisitions and joint ventures in developing countries like India and China
  3. Creating flexibility in operations

Above we covered the opportunities in ArcelorMittal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ArcelorMittal Threats

  1. Government and environment regulations
  2. Cost price squeeze
  3. Rising labour cost
  4. High competition

The threats in the SWOT Analysis of ArcelorMittal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the ArcelorMittal SWOT analysis.

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About ArcelorMittal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ArcelorMittal Overview
Parent Company

ArcelorMittal

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow

USP

World’s leading steel & mining company

ArcelorMittal STP
Segmentation

Steel markets

Target Market

Industries including Construction, automotive, house hold appliance and packaging

Positioning

World’s safest steel and mining company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ArcelorMittal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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