ArcelorMittal SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3800
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SWOT Analysis of ArcelorMittal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ArcelorMittal

Parent Company

ArcelorMittal

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Transforming tomorrow

USP

World’s leading steel & mining company

STP

Segment

Steel markets

Target Group

Industries including Construction, automotive, house hold appliance and packaging

Positioning

World’s safest steel and mining company

SWOT Analysis

Strengths

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

Weaknesses

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio

Opportunities

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations

Threats

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

Competition

Competitors

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel



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