Usiminas Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 953
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SWOT Analysis of Usiminas Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Usiminas Steel

Parent Company

Usiminas Steel

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Doing always better

USP

Only heavy plate producer in brazil & provides innovative integrated solutions to customers

STP

Segment

Steel, mining, steel processing, capital goods, logistic & distribution

Target Group

Railway, automotive, shipbuilding, civil construction, agriculture machinery, packaging, mechanical, electro-electronic, home appliances, machines, industrial equipment and distribution

Positioning

An innovating steelmaking group with global reach, growing in sustainable fashion to position itself among the sector’s most profitable

SWOT Analysis

Strengths

1. High export – nearly one-fifth of total sales

2. Strong annual production capacity - almost 9 million tonnes

3. Accelerated cooling technology

4. Technical assistance specialized and technical and technological partnership with NSC

5. Strong financial position and market value

Weaknesses

1. Low production scale with compared to global players

2. High cost of production

3. Delays in environmental licensing concessions

Opportunities

1. Invest to expand production capacity of the chain

2. Development of subsea equipment

3. Partnerships between national and international companies

Threats

1. High tax burden & tax war

2. Uncertainties about the energy policy of brazil

3. Increase in the volumes of imported steel & indirect imports

Competition

Competitors

1. Votorantim

2. LAFARGE

3. Gerdau GTL

4. CompanhiaSiderurgica National



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