Metalurgica Gerdau SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1269
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SWOT Analysis of Metalurgica Gerdau with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metalurgica Gerdau

Parent Company

Gerdau Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Steel is our product, you are our strength

USP

Brazil's no. 1 long-rolled steel producer

STP

Segment

Steel markets

Target Group

Agriculture, civil construction, industry, automotive

Positioning

A global organization and a benchmark in any business conducted

SWOT Analysis

Strengths

1. Strong foot hold on the market being core competency in steel

2. Strong product line

3. Market leader in Brazil with a consistent and stable financial position

4. Very high number of employees  i.e. 46,000 is a strength

5. One of the biggest global players in the industry

Weaknesses

1. Dependence on Brazil and limited global presence

2. Inconsistent growth in operating margins

3. Debt to equity ratio is very high compared to that of industry’s

Opportunities

1. Emerging technologies should be adopted to increase operational performance

2. Strategic alliance with key players in the industry

Threats

1. Operational risks

2. Volatile raw material prices

3. Government regulations

Competition

Competitors

1. ArcelorMittal
2. Nucor corporation
3. Companhia Siderurgica Nacional



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