CITIC Pacific SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 896
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SWOT Analysis of CITIC Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CITIC Pacific

Parent Company

CITIC Group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

It is our people who make the company strong (vision)

USP

Leading China-focused company

STP

Segment

Special steel manufacturing, iron ore mining & property development

Target Group

Industries including auto components, machinery manufacturing, transportation, energy, railways and shipping

Positioning

CITIC Pacific to be recognized as one of the best-run companies in the world

SWOT Analysis

Strengths

1. Strong diversified portfolio

2. Sino iron project, largest magnetite iron ore mine in Australia

3. Return of equity is better than that of industry & sector

4. Employs around 30,000 employees worldwide

5. Strong annual production capacity (9 million tonnes)

6. Strong growth prospects

Weaknesses

1. Limited global presence

2. Repeated delay and significant cost overruns in projects

3.Debt to equity ratio is much higher than that of industry & sector

Opportunities

1. Growth opportunities in emerging economies

2. Focus on alternative energy resources

3. Construction spending in Asia pacific region

Threats

1. Risky foreign currency debt

2. Fluctuation in demand

3. Changing regulations

4. Intense competition

5. Increasing cost of materials

Competition

Competitors

1. Cheung Kong Ltd

2. Gaungdong Investment Ltd

3. Henderson Investment Ltd



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