Severstal SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1943
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SWOT Analysis of Severstal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Severstal

Parent Company

Severstal Russian Steel

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Achieve more together

USP

Provides high value added flat steel products and produces 17% of total crude production in Russia

STP

Segment

Steel, rolled products, metal ware products

Target Group

Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers

Positioning

A leading Russian steel producer

SWOT Analysis

Strengths

1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports

2. Raw materials self-sufficiency

3. A broad product mix

4. An extensive distribution network secure our competitive advantage

5. Employs over 50,000 people

6. Increasing financial performance

Weaknesses

1. High debt levels amid week steel markets

2. Market share growth in sector less

3. Limited liquidity position

Opportunities

1. Expansion of resource base

2. Expansion in emerging countries

3. Investment in infrastructure expansion

Threats

1. Stringent government regulation

2. Consolidation in the Russian steel industry

3. Threat from substitute

4. Rapid technology changes in steel production

Competition

Competitors

1. AK Steel holding corporation
2. Acerinox, S. A.
3. ArcelorMittal



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