Hyundai Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1870
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SWOT Analysis of Hyundai Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Steel

Parent Company

Hyundai Steel Company

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Two hearts are beating

USP

World’s best electric furnace steel maker

STP

Segment

Steel markets

Target Group

Industries including construction, automotive, shipbuilding, energy & utilities

Positioning

Leader in giving customers high quality products as well as best services

SWOT Analysis

Strengths

1. South Korea’s second biggest steel maker

2. Year on year increase in sales & operating income

3. Environmental centered management philosophy

4. The operation of blast furnace no. 1 & no. 2 together with electric arc furnace improves efficiency

5. World’s first total recycling, eco-friendly resources management system

6. Integrated steel mills & portfolio of world class products

Weaknesses

1. Less number of employees ~ 400

2. Debt to EBITDA & EBIT/Interest, these ratios are below the levels that are to be maintained

3. Low self production of iron ore

Opportunities

1. Synergies and networks with its affiliates

2. Iron ore production expansion to outpace steel production growth

Threats

1. Rising prices of raw materials

2. Waning demand dragging prices lower

3. Fluctuating economies and govt policies

Competition

Competitors

1. POSCO

2. ArcelorMittal

3. Nippon Steel Corporation


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