China Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1192
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SWOT Analysis of China Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Steel

Parent Company

China Steel Corporation

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Happy staff, loyal clients, satisfied shareholders and a world-class CSC

USP

Largest integrated steel maker in Taiwan

STP

Segment

Steel markets

Target Group

Construction industry, shipbuilding, automotive industry

Positioning

A trust worthy steel company of global distinction that pursues growth, environmental protection, energy saving & value-innovation

SWOT Analysis

Strengths

1. Leader in market position

2. Employs more than 20,000 people

3. Very strong product portfolio

4. Strong research & development

5. Strong industrial tie-ups and diversified operations

Weaknesses

1. Limited global exposure

2. Weakness in Chinese finished steel prices

Opportunities

1. Investing in iron ore industry

2. Export to western countries

3. Expansion initiatives in developing countries like India

Threats

1. Substitutable products coming in market

2. Change in Government policies & economy trend

3. High competition from local players

Competition

Competitors

1. Arcelormittal
2. Baosteel Group
3. The Japan Steel Works Ltd



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