Evraz Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1111

SWOT Analysis of Evraz Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Evraz Group

Parent Company

Evraz plc


Iron & Steel


Industrial products

Tagline/ Slogan

Delivering today. Investing for tomorrow


A large vertically-integrated steel, mining and vanadium business with operations in the Russian Federation, Ukraine, Europe, USA, Canada and South Africa



Steel, mining, vanadium

Target Group

Industries including automotive, railways, shipbuilding, construction


The lowest cost producer of crude steel in Russia and the CIS through exceptional efficiency and vertical integration

SWOT Analysis


1. Employs approximately 110,000 people

2. 15th largest steel producer in the world based on crude steel production of 16+ million tonnes

3. Largely self-sufficient in respect of its iron ore and coking coal requirements with the majority of its internal consumption covered by its mining operations

4. Diversified geographical presence

5. Financial strong with good market presence


1. European steel demand began to weaken reducing the sales

2. Heavy Dependency on Russian and North American Markets


1. Explore opportunities to develop additional green field projects as they arise

2. Value Stream Analysis to map out processes and identify sources of waste, unevenness and overburdens contained within the process

3. Mergers & Acquisitions to increase global presence


1. Global industry & Industry cyclicality

2. Changes in political environment

3. Health, Safety and Environmental risks



1. ArcelorMittal
2. BHP Billiton Ltd
3. Gerdau Ameristeel corporation


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