Evraz Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1158
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SWOT Analysis of Evraz Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Evraz Group

Parent Company

Evraz plc

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Delivering today. Investing for tomorrow

USP

A large vertically-integrated steel, mining and vanadium business with operations in the Russian Federation, Ukraine, Europe, USA, Canada and South Africa

STP

Segment

Steel, mining, vanadium

Target Group

Industries including automotive, railways, shipbuilding, construction

Positioning

The lowest cost producer of crude steel in Russia and the CIS through exceptional efficiency and vertical integration

SWOT Analysis

Strengths

1. Employs approximately 110,000 people

2. 15th largest steel producer in the world based on crude steel production of 16+ million tonnes

3. Largely self-sufficient in respect of its iron ore and coking coal requirements with the majority of its internal consumption covered by its mining operations

4. Diversified geographical presence

5. Financial strong with good market presence

Weaknesses

1. European steel demand began to weaken reducing the sales

2. Heavy Dependency on Russian and North American Markets

Opportunities

1. Explore opportunities to develop additional green field projects as they arise

2. Value Stream Analysis to map out processes and identify sources of waste, unevenness and overburdens contained within the process

3. Mergers & Acquisitions to increase global presence

Threats

1. Global industry & Industry cyclicality

2. Changes in political environment

3. Health, Safety and Environmental risks

Competition

Competitors

1. ArcelorMittal
2. BHP Billiton Ltd
3. Gerdau Ameristeel corporation



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