Nucor SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 6612

SWOT Analysis of Nucor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Nucor corporation


Iron & Steel


Industrial products

Tagline/ Slogan

It’s our nature


North America’s largest recycler over 24 million tons



Steel products, Carbon steel, Alloy steel, fasteners

Target Group

Agricultural, automotive, construction, energy, furniture, machinery, metal building, railroad, recreational equipment, shipbuilding,

heavy truck and trailer market


The safest, highest quality, low cost, most productive & most profitable Steel and Steel products company in the world

SWOT Analysis


1. Industry leader in innovation and minimization of pollution & production cost

2. Calculated risk taking culture

3. Lean management

4. Standard & Poor mentioned that the Nucor is  only company which is indisputably healthy

5. Being large firm’s size gives the firm advantages of more bargaining power and larger contracts


1. High dependence on US domestic market

2. Limited diversification and no worldwide presence


1. Entry in Asia- Europe market through joint venture

2. Horizontal integrations or acquisitions to improve market position

3. Vertical Integration with the nuclear plants to enable the low cost energy to produce steel products


1. Rising raw material & labor cost

2. Threat from Chinese & other foreign players entering US markets

3. Demand declining in US Real estate post sub prime crisis



1. AK Steel Holding Corporation

2. ArcelorMittal

3. Bluescope steel Ltd


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