Nucor SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 6916
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SWOT Analysis of Nucor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nucor

Parent Company

Nucor corporation

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

It’s our nature

USP

North America’s largest recycler over 24 million tons

STP

Segment

Steel products, Carbon steel, Alloy steel, fasteners

Target Group

Agricultural, automotive, construction, energy, furniture, machinery, metal building, railroad, recreational equipment, shipbuilding,

heavy truck and trailer market

Positioning

The safest, highest quality, low cost, most productive & most profitable Steel and Steel products company in the world

SWOT Analysis

Strengths

1. Industry leader in innovation and minimization of pollution & production cost

2. Calculated risk taking culture

3. Lean management

4. Standard & Poor mentioned that the Nucor is  only company which is indisputably healthy

5. Being large firm’s size gives the firm advantages of more bargaining power and larger contracts

Weaknesses

1. High dependence on US domestic market

2. Limited diversification and no worldwide presence

Opportunities

1. Entry in Asia- Europe market through joint venture

2. Horizontal integrations or acquisitions to improve market position

3. Vertical Integration with the nuclear plants to enable the low cost energy to produce steel products

Threats

1. Rising raw material & labor cost

2. Threat from Chinese & other foreign players entering US markets

3. Demand declining in US Real estate post sub prime crisis

Competition

Competitors

1. AK Steel Holding Corporation

2. ArcelorMittal

3. Bluescope steel Ltd



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