Sumitomo Metal Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1105
Advertisements

SWOT Analysis of Sumitomo Metal Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Metal Industries

Parent Company

Sumitomo Metal Industries, Ltd.

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Contributing to society through steelmaking

USP

The third largest manufacturers of seamless pipes in Japan & one of the largest manufacturers of Seamless Pipes & Tubes

STP

Segment

Pipe & tube, Steel sheet, Plate & Structural steel

Target Group

Major oil companies, national oil companies, electric power companies, automotive and construction equipment manufacturers

Positioning

The Best Steelmaker with World-Leading Capabilities

SWOT Analysis

Strengths

1. Integration with Nippon Steel

2. High-end seamless pipes that can withstand severe development environments of oil and natural gas in the world

3. Have the world-class technological capabilities and product line-up

4. Railway wheels and axles have a 100% share in Japan and are expanding globally

5. Automotive crankshafts are manufactured at four sites worldwide with its global market share approaching 10%

Weaknesses

1. Retirement benefit liabilities

2. Limited market share growth and less international presence

Opportunities

1. Expand the business in overseas growth markets

2. Enhance technological superiority

3. Attain cost competitiveness so as to be superior to rivals in the world

4. Seek greater synergies between steel and non-steel businesses

Threats

1. Overseas market environment is tough because of the ongoing

weakness in the steel sheet market

2. Floods in Thailand, resulting in a decline in export volume

3. Post integration management problems with Nippon Steel

Competition

Competitors

1. JFE Holdings

2. Kobe Steel Ltd

3. POSCO



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: