Voestalpine SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1275
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SWOT Analysis of Voestalpine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Voestalpine

Parent Company

The Voestalpine Group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

One Step Ahead

USP

The world market leader in turnout technology, tool steel, and special sections

STP

Segment

Hot and cold rolled steel as well as electro galvanized, hot-dip galvanized, organically coated plate, steel long products, narrow strip, forgings and special steel forgings

Target Group

Automotive, white goods, and energy industries as well as of the oil and gas industries worldwide

Positioning

The partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead

SWOT Analysis

Strengths

1. The capacity of the voestalpine Group continues to be fully utilized

in all major business segments

2. Invests substantially in Research & Development

3. 360 production and sales companies are present in more than 60 countries

4. Has around 45,000+ employees worldwide

5. has operations in the field of Tool steel plates, pipes and wires, steel automotive components

Weaknesses

1. Limited market share growth due to presence of strong competition

2. Deterioration of macroeconomic environment affecting overall performance

Opportunities

1. Expansion plans in stages for the next several years

2. Opportunity for a slight recovery in the white goods and consumer goods markets

3. Broad-based collaboration opportunities within the Group

Threats

1. Sovereign debt discussion and weakening of growth momentum dominate economic mood

2. Slackening of the exceptionally dynamic economic development in the threshold countries, which are so important for global economic growth

Competition

Competitors

1. Eramet
2. Metalurgica Gerdau S. A.
3. Arcelormittal



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